Big Brands Winning with Casual Gaming
Big brands leverage gamification with branded, gated casual games to deepen customer connections, offering rewards and anytime access. Restaurants and bars amplify their appeal by incorporating live, interactive games, creating a dynamic atmosphere that attracts and retains customers.
This strategic use of gaming enriches every visit, making it memorable.
Explore below to see how others are successfully leveraging gaming in their businesses.
For over a decade, Starbucks has strengthened relationships with its loyal customers through seasonal mini-games that offer rewards.
These events typically feature popular casual game formats like endless runners or line matching.
Participation is exclusive to loyalty members, with store visits and purchases unlocking additional game features.
Players can win a variety of prizes, including:
Ultimate: All-expenses-paid international trips
Gift Cards: Values of $100, $25, and $10
Merchandise: Exclusive items such as water bottles, tumblers, and sunglasses
Reward Points: Bonus Stars added to players’ Starbucks rewards accounts
Chick-fil-A has recently expanded into the gaming arena with its hyper-casual trivia game, "Code Moo."
To participate, players need a Chick-fil-A account.
Each week, guests can play for a chance to win surprise food rewards, which are conveniently added to the Rewards tab in their Chick-fil-A One® account.
Albertsons has transformed the grocery shopping experience by introducing a fun and engaging app that rewards and educates its customers.
To participate, users must download the Albertsons app, create an account, and shop in-store.
For every dollar spent, shoppers earn points that can be automatically redeemed for discounts on future purchases.
Chili’s boosted its brand awareness and enriches the dining experience by introducing a modern twist on the retro classic, "BurgerTime."
Diners simply create an account to play and can win exciting prizes while they wait for their meals.
Rewards include gift cards, a custom Big Smasher BurgerTime arcade cabinet, and the grand prize—a lifetime supply of free Big Smasher Burgers.
Streamline Your Gaming-Ad Strategy with FreeBee
Big brands get a high return on investment by reaching casual gamers, but they usually spend a lot of time and money on development with specialized agencies.
FreeBee makes gaming easy and affordable. With just a few clicks, you can quickly get started. Our platform is user-friendly and flexible with API integrations, allowing you to engage your audience effectively and at a lower cost.
Leading Brands in Gaming Advertising
Buzzcade Outplays the Competition
No bulky terminal required - customers play on their phone!
No app download required - Buzzcade is optimized for every web browser!
Customers can play for free or put their skills to the test by wagering in-store items!
Completely customizable modes, games, and prizes!
Why deal with bulky terminals that bring hefty costs, maintenance hassles, and risks, or settle for incomplete platforms that fail to boost revenue?
Embrace cloud gaming with Buzzcade, offering extensive features and seamless integrations for a streamlined and rewarding experience without extra costs or complications.